No jargon. Just honest answers about how Meet George shows you the real rates and makes switching simple.
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How Ofgem's proposed rules affect brokers and your business
In October 2025 the Department for Energy Security and Net Zero published its consultation response proposing Ofgem regulation of business energy brokers when parliamentary time allows. The plan covers all Third Party Intermediaries (TPIs).
Meet George is preparing for these expectations now so your business is ready when the rules arrive. Explore the regulation hub →
The Government highlighted why change is needed:
Meet George was built to solve those exact problems. We publish the supplier rate plus our flat 1p/kWh fee, let you self-serve without calls, and compare 20+ vetted suppliers. The consultation response effectively described Meet George as the model brokers are expected to follow.
Yes - we're a TPI (third party intermediary) and will fall within the proposed regime - but we are already operating how the rules are expected to work.
While others wait for the rules, we're building for the regulated future now.
The proposed regime is expected to transform the broker landscape. Once Ofgem starts licensing TPIs, brokers that rely on undisclosed commission or aggressive sales may find it harder to operate. In our view, the transparency and compliance costs that come with formal regulation will reshape the industry.
That's why we're investing in automation, published pricing, and supplier-neutral comparisons. Regulation should reward professional, tech-first brokers and give customers real protection. Read our regulation analysis →
The rules have not yet been enacted, but you can assess whether your broker is acting transparently:
When our platform goes live, you'll be able to upload your bill and see quotes with our 1p/kWh fee applied clearly alongside the supplier rate - no phone calls, no sales pressure, just transparent numbers.
What to expect when you switch your business energy
Business energy contracts are more complex than domestic ones. They are legally binding for the full term, often have different pricing structures, and don't include a standard cooling-off period.
Meet George is specifically designed to navigate this complexity. We highlight key contractual differences and ensure you have all the information to make a confident business decision. Read our full switching guide →
No. This is the core problem we're here to solve. Many online platforms are just lead generation for a call centre. Meet George is designed from the ground up to be a truly online, end-to-end journey.
When the platform goes live, you'll get a full market analysis, compare transparent quotes, and sign your new contract all within the platform - without a single sales call.
A Letter of Authority (LOA) is a document that energy suppliers require to confirm you've given us permission to manage your switch. While it's a standard part of the process, it's often a cumbersome piece of paperwork with traditional brokers.
When the platform goes live, Meet George will completely streamline this with integrated digital LOA signing - no printing, scanning, or posting. Just sign electronically and we handle the rest. What is a Letter of Authority? →
Not yet, but it's coming. Our initial launch is focused on single-site businesses so the core switching journey is flawless.
Multi-site portfolio management is scheduled for later in 2026.
If you run multiple locations, join the waitlist and we'll prioritise you for early access to the multi-site release.
There are two parts to it:
The smart move: Switch in advance, before your current contract ends. That way the new supplier is already set up and ready to take over the very next day after your existing contract expires - no gap, no disruption. Full guide to switching business energy →
No. Your gas and electricity supply continues uninterrupted throughout the switch. The changeover happens at the meter reading and billing level - your physical supply never stops.
This is regulated by Ofgem and applies to all business energy switches in the UK. You won't notice any difference on the day your new contract starts.
Just a recent energy bill. When the platform goes live, you upload your bill and we automatically extract everything we need:
From there, the platform instantly compares your current deal against the live market and shows you exactly what you could save - including our transparent 1p/kWh fee.
Understanding charges, exit fees, and how we earn
We believe in total transparency. Our revenue comes from a small, fixed fee that is clearly included in the unit rates you see.
The Government's proposed regulation identified undisclosed broker fees as a core problem. We publish the supplier rate and then show our flat 1p/kWh fee on its own line so you can see exactly what we earn.
That level of openness is expected to become mandatory when Ofgem regulates TPIs - we're already operating that way. See the regulation summary → | How broker commissions work →
These are the costs of maintaining the energy grid, implementing government schemes, and other operational charges. They can make up a significant portion of your bill.
Meet George's platform is specifically designed to identify and calculate these charges, giving you a 'True Rate' that makes for a perfect, like-for-like comparison - so you're never caught out by hidden non-commodity costs. How to read your business energy bill →
Generally, yes. Business energy contracts are binding, and leaving early will likely incur a termination fee from your supplier.
This is why the platform highlights your contract end date when you upload your bill - helping you find the perfect time to switch and ensuring a smooth transition without any penalty fees. Learn about exit fees and cancellation →
Both. The platform covers gas (MPRN meters) and electricity (MPAN meters). We compare rates and identify savings across both fuel types.
You can compare and switch both gas and electricity using Meet George.
How the forensic analysis works and why it's safe
When you upload your bill, the platform automatically extracts dozens of data points and runs a comprehensive analysis:
The entire process is self-service - no phone calls, no waiting for someone to email you back, no pressure to sign anything. You upload, you see the numbers, you decide.
This level of transparency is exactly what the proposed Ofgem regulation expects from brokers.
Yes, security is our highest priority. Your bill is uploaded over an encrypted connection (HTTPS) and all data is encrypted at rest. We are Cyber Essentials certified, meeting UK government standards for cybersecurity.
Our goal isn't to replace human expertise, but to supercharge it with data. A human broker can analyse a handful of options; our AI analyses thousands of data points across the entire market in seconds. It's unbiased, works 24/7, and is never motivated by higher commissions.
You're always in control. The platform gives you the complete picture - every supplier, every rate, every fee laid out transparently - and you make the final decision with total clarity and confidence. No one is pushing you towards a particular supplier.
Who we work with, what's free, and what makes us different
We work with UK SMEs across every sector - from single high-street shops to large flexible workspaces. Our initial launch focuses on single-site businesses so the core switching journey is flawless. Multi-site portfolio management arrives later in 2026.
The platform supports every commercial meter type:
Upload your bill and the platform identifies your meter type automatically - no need to know the details yourself.
Absolutely. In fact, that's the perfect time. Most businesses start looking for a new deal 6-12 months before their contract ends.
Upload your bill to the platform at any time to see what you're currently paying versus what's available on the market. You can then lock in a new, cheaper rate that starts the day your current contract ends - no overlap, no gaps.
If your contract has expired, you're almost certainly on deemed or out-of-contract rates - which are significantly more expensive than negotiated contract rates. Businesses in this position can be overpaying by 30-50%.
This is actually the most urgent time to switch. There are no exit fees (your contract has already ended), so you can move to a new deal immediately. The platform will show you exactly how much you're overpaying and what you could save. What are deemed rates? →
No, Meet George is an independent AI-powered business energy switching platform. We have no affiliation with Asda, Walmart or its George brand.
Two reasons:
We're not pretending to be automated while routing you to a call centre. We're building real technology and we'll let you know the moment it's ready to use.
Traditional platforms: Show automated interfaces to capture your details as a 'lead' before routing you to call centres for manual quoting. They present as automated but rely on humans for everything.
Meet George: Building real automation that handles credit checks, supplier rejections, contract signing, and eligibility filtering using AI.
We're solving the hard technical problems - credit checks, supplier rejections, contract signing, eligibility filtering - not just putting a chat interface on a call centre. The difference: We're a technology company building genuine automation; they're lead-generation platforms dressed up as tech.
If a supplier rejects your application after you've signed (usually because of credit checks), Meet George will:
Yes. There is no sign-up fee, no credit card, and no obligation to switch. You can upload your bill, see your current true costs, and compare rates across 20+ suppliers completely free.
We only earn when you switch - a flat, transparent 1p/kWh fee that's shown alongside the supplier rate before you commit to anything. If we can't find you meaningful savings, we'll tell you.
Yes. Meet George is voluntarily registered with the Energy Ombudsman for Alternative Dispute Resolution (ADR). This means if you ever have a complaint we can't resolve directly, you have a free, independent route to escalate it.
Most energy brokers are not registered - the Energy Ombudsman reported a 112% increase in broker complaints in 2024, with sales issues making up 88% of cases. We registered before it was required because accountability matters. Energy broker complaints data →
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Drop us an email at hello@meetgeorge.co.uk
We're launching Q1 2026. Drop your email and we'll let you know the day the platform goes live. One email. That's it.
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