Questions? We've got answers.

In October 2025 the Department for Energy Security and Net Zero published its consultation response proposing Ofgem regulation of business energy brokers when parliamentary time allows. The plan covers all Third Party Intermediaries (TPIs).

• Regulator expected: Ofgem, with a new authorisation regime for brokers.
• Core fixes: transparent commission disclosure, genuine multi-supplier choice, pressure selling bans, and formal access to Alternative Dispute Resolution.
• Key evidence: Sales issues represent 88% of Energy Ombudsman complaints and many TPIs hide fees in the unit rate.

Meet George is preparing for these expectations now so your business is ready when the rules arrive. Explore the regulation hub.

The Government highlighted why change is needed:

• Hidden commissions: Brokers often add 2-4p/kWh without telling customers.
• Pressure selling: SMEs are pushed to sign on the spot.
• One-supplier funnels: Many TPIs only ever show the partner that pays them the most.

Meet George was built to solve those exact problems. We publish the wholesale rate plus our flat 1p/kWh fee, let you self-serve without calls, and compare 20+ vetted suppliers. The consultation response effectively described Meet George as the model brokers are expected to follow.

Yes - we're a broker and will fall within the proposed regime - but we are already operating how the rules are expected to work.

• Today: Transparent 1p/kWh commission, Energy Ombudsman registered, multi-supplier comparisons, and written audit trails.
• When the register opens: We will apply to Ofgem immediately and publish our authorisation once granted.
• Ongoing: Our product roadmap includes full compliance reporting and data exports so you can evidence decisions to your board.

While others wait for the rules, we're building for the regulated future now.

The proposed regime is expected to transform the broker landscape. Once Ofgem starts licensing TPIs, brokers that rely on hidden commission or aggressive sales are likely to exit. Industry analysts expect 30-40% of incumbent brokers to struggle with transparency and compliance costs.

That's why we're investing in automation, published pricing, and supplier-neutral comparisons. Regulation should reward professional, tech-first brokers and give customers real protection.

The rules have not yet been enacted, but you can assess whether your broker is acting transparently:

Red flags

• They refuse to disclose their commission uplift.
• You only ever see one supplier or a single quote.
• They push for immediate signatures or phone-based pressure.
• No mention of Alternative Dispute Resolution or the Energy Ombudsman.

Green flags

• Commission is shown in p/kWh alongside the wholesale rate.
• You can compare multiple suppliers with written context.
• Decisions are documented, not made over rushed calls.
• They confirm ADR membership and future Ofgem registration plans.

If you're unsure, upload a recent bill and our forensic analysis will expose the true commission you're paying. Request the free analysis.

Business energy contracts are more complex than domestic ones. They are legally binding for the full term, often have different pricing structures, and don't include a standard cooling-off period.

Meet George is specifically designed to navigate this complexity. We highlight key contractual differences and ensure you have all the information to make a confident business decision.

No. This is the core problem we're here to solve. Many online platforms are just lead generation for a call centre. Our service is designed from the ground up to be a truly online, end-to-end journey.

When the platform launches, you'll get a full market analysis, compare transparent quotes, and sign your new contract all within the platform, without a single sales call. Currently, our manual process still eliminates phone calls - we communicate via email only.

A Letter of Authority (LOA) is a document that energy suppliers require to confirm you've given us permission to manage your switch. While it's a standard part of the process, it's often a cumbersome piece of paperwork with traditional brokers.

When the platform launches, Meet George will completely streamline this with integrated digital LOA signing.

Not yet, but it's coming! Our Q1 2026 launch is laser-focused on single-site businesses so the core switching journey is flawless.

Multi-site portfolio management is scheduled for later in 2026 - we're building the tooling to analyse and manage dozens (or hundreds) of meters from one dashboard.

Right now, the manual forensic service handles single sites only. If you run multiple locations, join the waitlist and we'll prioritise you for early access to the multi-site release.

We believe in total transparency. Our revenue comes from a small, fixed fee that is clearly included in the unit rates you see.

The Government's proposed regulation identified hidden broker fees as a core problem. We publish the wholesale rate and then show our flat 1p/kWh commission on its own line so you can see exactly what we earn.

That level of openness is expected to become mandatory when Ofgem regulates TPIs - we're already operating that way. See the regulation summary.

These are the costs of maintaining the energy grid, implementing government schemes, and other operational charges. They can make up a significant portion of your bill.

Meet George's forensic analysis is specifically designed to identify and calculate these charges, giving you a 'True Rate' that makes for a perfect, like-for-like comparison.

Generally, yes. Business energy contracts are binding, and leaving early will likely incur a termination fee from your supplier.

This is why our analysis highlights your contract end date, helping you find the perfect time to switch and ensuring a smooth transition without any penalty fees.

Currently (Manual Service): Our founding team reviews your bill PDF and extracts dozens of data points: meter numbers, consumption patterns, contract end dates, and current rates. We then:

• Cross-reference with official databases to verify accuracy
• Compare your current rates against live market rates we have access to
• Calculate what you'd save by switching, including our transparent 1p/kWh commission
• Expose hidden broker fees if you're currently with a broker (typically 2-4p/kWh hidden in your rates)
• Show you the wholesale rate vs. your final rate, so you can see exactly what everyone is taking

Delivered within 5 business days via email with a clear breakdown of potential savings.

When the platform launches (Q1 2026): Our AI will perform this same comprehensive analysis automatically in seconds, delivering the same forensic insight instantly through the product instead of via email.

This level of transparency is exactly what the proposed Ofgem regulation expects from brokers.

Yes, security is our highest priority. Your bill is uploaded over an encrypted connection (HTTPS) and all data is encrypted at rest. We are Cyber Essentials certified, meeting UK government standards for cybersecurity.

Meet George is built with bank-grade security to ensure your commercial data is always protected.

Our goal isn't to replace human expertise, but to supercharge it with data. When the platform launches, a human broker can analyse a few options; our AI will analyse thousands of data points across the entire market in seconds. It will be unbiased, work 24/7, and never be motivated by higher commissions.

Currently, our founding team performs this comprehensive analysis manually, bringing the same unbiased, data-driven approach while we finish building the automation. Whether manual now or AI-powered later, you make the final, informed decision with total clarity and confidence.

We work with UK SMEs across every sector - from single high-street shops to large flexible workspaces. The pre-launch service focuses on single-site businesses so the Q1 2026 platform delivers a flawless core experience. Multi-site automation arrives later in 2026.

Our manual analysis service already handles every commercial meter type:

• Standard single-rate meters (most common)
• Dual-rate meters (Economy 7 / day-night tariffs)
• Three-rate meters (for battery storage optimisation)
• Half-hourly (HH) meters for larger consumers

When the platform launches, that same breadth will be automated - instant forensic insight instead of manual spreadsheets.

Unsure which meter you have? Upload your latest bill and we'll identify it for you.

Absolutely. In fact, that's the perfect time. Most businesses start looking for a new deal 6-12 months before their contract ends.

You can use Meet George's free forensic analysis at any time to understand your current contract and see what you could be saving. We'll then help you lock in a new, cheaper rate that will start the day your current contract ends.

No, Meet George is an independent AI-powered business energy switching platform. We have no affiliation with Asda, Walmart or its George brand.

Three reasons:

1. Get value now: The manual forensic analysis uncovers the same hidden broker fees and overspend the platform will find automatically. If you're being overcharged, you can switch through us immediately.
2. Early access pricing: Lock in 1p/kWh commission before we launch. As the platform scales, this rate stays locked for early adopters.
3. Help shape it: Your feedback directly informs what we build and how the automation works.

Unlike competitors who pretend to be automated but route you to call centers, we're transparent: manual now, genuinely automated Q1 2026.

Traditional platforms: Show automated interfaces to capture your details as a 'lead' before routing you to call centres for manual quoting. They present as automated but rely on humans for everything.

Meet George: Building real automation that handles credit checks, supplier rejections, contract signing, and eligibility filtering using AI.

We're transparent about being manual during development because we're solving the hard technical problems, not just putting a chat interface on a call centre. The difference: We're a technology company building genuine automation; they're lead-generation platforms dressed up as tech.

Yes. There is no credit card and no obligation to switch. We deliver the full analysis during early access because transparency should start before you become a customer.

If we cannot find meaningful savings, we will tell you and you still get the documentation to prove your current deal is solid.