Sales issues make up 88% of Energy Ombudsman complaints, hidden commissions distort prices, and pressure selling pushes SMEs into costly deals. Regulation is not yet law, but Meet George is already operating the way Ofgem is expected to require.
Regulation is proposed and subject to parliamentary scheduling. We'll keep this guidance updated as the Government & Ofgem publish more detail.
No legislation has passed yet, but the consultation gives a clear direction. Ofgem is expected to license brokers, enforce transparency, and ban the behaviours that harm customers today.
These are direct quotes and statistics lifted from the consultation response. They're also the problems we founded Meet George to solve.
"Sales issues represented 88% of complaints to the Energy Ombudsman."
Meet George removes pressure selling entirely. Our journeys are self-service, documented, and auditable - ready for Ofgem oversight.
"TPIs charging hidden fees/commission" and "most profitable decision can be directly opposed to best interest of customers."
We are supplier agnostic and we publish wholesale rates plus our 1p/kWh commission.
"Predatory sales tactics" and "pressure selling" are rife.
Our model is zero-pressure by design. No cold calls and no scripts. We provide AI-powered analysis, recommendations and switching that you can enjoy at your own pace.
The consultation response shares Ramona's story to explain why regulation is needed. She was quoted £500 per month but billed £2,000 per month after the broker hid commission and refused to share alternatives. The contract served the broker's interests, not hers.
We built Meet George around the expected requirements so customers do not have to wait for legislation to benefit.
Every report shows the wholesale rates, non-commodity charges, and our flat 1p/kWh side-by-side.
We work with 20+ suppliers and present options with written reasoning, not single-tariff funnels.
The platform is self-service with human support. No call targets, no closing scripts, full audit trails.
ADR access is already in place so customers have formal escalation channels today.
Our compliance documentation and process controls are ready. We will apply as soon as Ofgem opens the register.
Automated logging, pricing engines, and supplier integrations mean ongoing compliance is scalable.
The Government has not confirmed dates. This is our best interpretation of the journey from consultation to enforcement, based on industry briefings.
DESNZ confirms intention to regulate TPIs and tasks Ofgem with designing the regime.
Secondary legislation likely introduced when parliamentary time allows. Ofgem consults on licensing specifics.
TPIs invited to apply for authorisation. Transition period likely before full enforcement.
Only registered, transparent brokers remain. Ofgem monitors conduct and commission disclosure.
Timings may change. We'll revise this timeline as soon as the Government or Ofgem publish confirmed dates.
These sources underpin the analysis on this page. We recommend reading them directly for the most up-to-date detail.
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Launching Q1 2026
