Platform Launching Q1 2026

Join the waitlist to be notified the day our AI-powered business energy switching platform goes live.

Meet George Logo
See Every Penny

How We're Paid: 1p /kWh Shown separately in every quote

You're right to ask how we make money. In an industry where energy brokers add 2-5p/kWh to your unit rate, we think you deserve to see exactly what you're paying for.

No undisclosed fees
No inflated rates
No sales calls
Illustration showing transparent pricing - a business owner confidently reviewing clear, itemised energy quotes with all fees visible

How Our Fee is Collected

Our 1p/kWh fee is paid to us by your energy supplier, not by you directly. It's collected monthly over the life of your contract based on your actual usage. You'll see it as a separate line item in your quote before you sign.

This is the same way traditional TPIs are paid - the difference is our broker fee is about 75% cheaper and we show you exactly what it is upfront.

Two Ways to Switch Business Energy

Imagine you run a shop using 25,000 kWh per year. You're currently paying 29p per kWh and it's time to compare energy suppliers.

Traditional Broker
1

Broker finds 22p/kWh base rate

2

Adds 4p/kWh undisclosed commission

3

Quotes you "26p/kWh - great deal!"

What you see

Rate

26p

"Savings"

3p

% saved

10%

What you don't see

Undisclosed commission (4p × 25k) £1,000/yr
Over 2-year contract £2,000
VS
Meet George
1

Same supplier, same 22p/kWh base

2

Adds 1p/kWh - shown separately

3

You get 23p/kWh total - real savings

What you pay

Total rate

23p

Real savings

6p

% saved

21%

Full transparency

Our fee (1p × 25k kWh) £250/yr
Over 2-year contract £500

You save £1,500 more than Path A.

Rates shown are illustrative. Actual rates vary by location, usage, and market conditions.

Why is our switching fee 75% lower? Traditional energy brokers rely on sales teams, call centres, and account managers. We're building AI and automation to handle bill analysis, quote comparison, and supplier matching - so you can switch business energy yourself without expensive intermediaries.

Read about undisclosed broker commissions or use our calculator to compare energy costs at different rates.

Our Transparent Pricing Promise

Transparent

1p/kWh. That's our fee. Shown separately on every quote. Never embedded in your unit rate. You see the supplier's base price and our margin - always. See the difference.

Self-Service

Upload your bill. George reads it, shows your true costs, and fetches live quotes from 20+ suppliers. You compare. You choose. You sign. Done.

You're In Control

No sales calls. No pressure. No one "handling it" for you. Ask George any question, get an honest answer, and switch on your timeline - not a broker's.

Your next energy contract doesn't need an expensive middleman.

We're launching Q1 2026. Drop your email and we'll let you know the day the platform goes live. One email. That's it.

Get Notified at Launch

No sales calls. No spam. No broker nonsense.