It's . You can invest your pension from your phone, file taxes online, and run payroll in your sleep.
But business energy switching? That still requires a broker who cold-calls you, hides their fee in your unit rate, and locks you into a 5-year contract.
We're building the self-service business energy switching platform that lets UK SMEs switch themselves.
We didn't set out to "disrupt energy." We just got frustrated with the status quo.
Businesses are great at what they do. But energy procurement isn't a choice - every business needs it. And every time, it's the same story:
Opaque quotes
Fees still buried in your unit rate
Weeks of waiting
A process that should take minutes
Endless calls
Just to switch your supplier
In one of many examples, Care England reported a care home was quoted £68,126 in broker fees - reduced to £12,606 when independently reviewed.
An operator tired of brokers + an engineer who saw an automation opportunity
Co-Founder & CEO
Joshua spent 10 years at THIS Workspace working with SMEs. Every time energy came up, it was the same story: brokers pitched "the best rate" - but no one could verify what they were adding as commission.
That's why he's building Meet George - self-service switching where you see everything. Upload a bill, compare quotes with fees shown separately, sign online. No sales calls, no hidden margins. He partnered with Xiaoyi Lu to automate the broker workflow end-to-end.
Co-Founder & CTO
Xiaoyi is building the engine behind Meet George: AI bill reading, supplier integrations, and automation that turns switching into a self-serve workflow.
His focus is simple: build technology that's explainable and transparent, so SMEs can make confident decisions without sales pressure.
Philosophy: The best technology empowers users with transparency and control, not black-box recommendations. Every decision Meet George makes can be explained.
Software that replaces the broker. Not another "comparison site" that sells your details.
Upload your bill. George reads it, shows your true costs, and fetches live quotes from 20+ suppliers. You compare. You choose. You sign. Done.
1p/kWh. That's our fee. Shown separately on every quote. Never hidden in your unit rate. You see the supplier's base price and our margin - always. See the difference with our calculator.
No sales calls. No pressure. No one "handling it" for you. Ask George any question, get an honest answer, and switch on your timeline - not a broker's.
Our mission is to give UK SMEs a faster, fairer way to switch energy - with automation end-to-end, transparency by default, and control staying with the customer.
We're following the playbook of companies that automated away expensive middlemen
For security and compliance, see our Trust Centre .
We're launching Q1 2026. Drop your email and we'll let you know the day the platform goes live. One email. That's it.
Get Notified at LaunchNo sales calls. No spam. No broker nonsense.
