Brand Guidelines
Everything you need to represent Meet George correctly. For press, partners, and anyone who needs our assets without a 45-minute brand workshop.
The logo reads as one word, but in writing it's always two.
In text: "Meet George" - two words, both capitalised
"We switched our business energy with Meet George."
"Meet George is an AI-powered energy switching platform."
"Compare rates on Meet George."
Don't write it as:
The logo wordmark uses "MeetGeorge" as a single unit - that's a design choice, not a spelling guide. In all written copy, headlines, articles, and references, it's always "Meet George" as two separate words.
Our logo is the wordmark "Meet George" set in a custom weight. Use it as provided - don't redraw, recolour, or rearrange it.
Primary - light background
Black - on brand orange
White - on dark background
Logomark - colour
Logomark - black on orange
Logomark - white on dark
Do
Don't
A small, purposeful palette. Each colour has a job. Brand Orange is identity. Action Blue drives clicks. Everything else stays out of the way.
Brand Orange
Logo, key headlines, decorative accents
Action Blue
All primary CTAs and action links
Deep Slate
Main headlines, body text
Medium Slate
Sub-headlines, descriptions
Light Slate
Backgrounds, dividers
Success Green
Success messages, checkmarks
Error Red
Error states, warnings
White
Page backgrounds, card surfaces
Used in specific contexts - case study cards, status indicators, and editorial borders.
| Swatch | Name |
|---|---|
| Emerald 600 | |
| Emerald 50 | |
| Red 50 | |
| Slate 50 | |
| Border Grey |
Click any swatch above to copy the hex value.
We use Geist by Vercel - a modern sans-serif built for interfaces. Clean, legible, and zero personality crisis.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()
CSS font stack
font-family: 'Geist Variable', 'Geist', ui-sans-serif, system-ui, sans-serif; We're techies who think the energy broker model is broken. We're direct about that - but we critique the model, not individual companies. Confident, not arrogant. Specific, not vague.
Plain English
Say "fee" not "remuneration". Say "switch supplier" not "facilitate an energy transition". If your nan wouldn't understand it, rewrite it.
Specific numbers
"1p/kWh fee" not "competitive pricing". "46% saving" not "significant reduction". Numbers build trust. Vagueness destroys it.
You're in control
We're a self-service platform, not a service that "handles everything for you". The user makes the decisions. We provide the tools and the data.
Confident, not cocky
We're building something better. That's a statement of intent, not an attack on everyone else. Critique the model, not the people.
We say
"Our fee is 1p/kWh, shown separately on every quote."
We don't say
"We offer competitive, transparent pricing solutions."
We say
"Upload your bill. See your options. Switch if it makes sense."
We don't say
"Leave it to us - we'll find you the best deal hassle-free."
We say
"The broker model adds hidden fees to your unit rate."
We don't say
"We leverage synergies to holistically optimise your energy procurement."
Standard descriptions for press releases, partner pages, and anywhere you need to describe what we do. Copy these as-is.
Short (30 words)
Meet George is an AI-powered self-service platform for UK business energy switching. No brokers, no sales calls, no hidden fees - just transparent pricing at 1p/kWh.
Standard (80 words)
Meet George is a fully self-service business energy switching platform for UK SMEs. Powered by AI, it gives businesses direct access to supplier rates without brokers, sales calls, or hidden commission. The platform charges a flat, transparent fee of 1p/kWh - shown separately on every quote so businesses can see exactly what they're paying. Founded in 2024, Meet George is on a mission to replace the opaque broker model with technology that puts businesses in control of their energy costs.
When using the Meet George logo alongside your own:
Download what you need. If you need something that isn't here, email press@meetgeorge.co.uk.
Download brand assets (ZIP)
Need something specific? Higher resolution files, alternative formats, or co-branded materials - get in touch at press@meetgeorge.co.uk and we'll sort it out.