Co-Founder & CEO, Meet George
Joshua is building Meet George, a self-service business energy switching platform for UK businesses. With over a decade spent working alongside SMEs on workspace, energy, and operational decisions, he’s focused on bringing clarity, control, and better outcomes to a market that’s too often needlessly complex.
Meet George
Joshua leads Meet George’s strategy and product direction, building the supplier partnerships and go-to-market engine behind a self-service business energy switching platform. With AI-powered workflows and transparent pricing at its core, Meet George is designed to put the power back in SMEs’ hands — helping them switch with confidence, stay in control, and secure competitive rates without the broker runaround.
THIS Workspace
For more than a decade at a 60,000 sq ft flexible workspace, Joshua led business development, office lettings and sales, and long-term client relationships. He worked closely with SMEs to understand what they needed and design tailored office packages to match — including on-site tech and connectivity. Alongside managing energy procurement, those conversations gave him a practical understanding of how energy usage, on-site requirements, and ESG goals show up in the real world.
The truth about smart meters for UK businesses: privacy myths, SMETS1 vs SMETS2, MHHS, and the proposed 2027 contract shift - plus a practical checklist.
Volume tolerance clauses can turn the 'best deal' into a trap. Learn how Take-or-Pay terms work, spot dangerous thresholds, and avoid penalties on your next switch.
Energy brokers charge SMEs £3,000+ for services designed for factories. Learn when brokers add value, when they just add cost, and how to get fair pricing.
The new Load Control Licence brings cyber security standards and consumer protections to energy flexibility. Here's what SMEs need to know about the 2027 regulations.
The Government just announced £2m in Made Smarter funding for SME solar, heating, and insulation. Here's how to get to the front of the queue before it runs out.
Headlines claim Net Zero will cost households £500/year. The NESO report actually proves the opposite. Here's what the data means for your business energy bill.
Have questions about business energy switching or want to learn more about Meet George?
