Dream Looks Escaped Deemed Rates and Saved 46%
This Marylebone boutique had been overpaying for 2 years on deemed rates. Meet George switched them to a competitive fixed contract - cutting their energy costs nearly in half.
Request Your Free AnalysisIndustry
Fashion Retail
Location
Marylebone, London
Previous Spend
£2,800/year
Previous Status
Deemed Rates (2 years)
Annual Saving
£1,307
Date
Q4 2025
The Challenge
Stuck on Expensive Deemed Rates for 2 Years
Dream Looks is a boutique fashion store in the heart of Marylebone, London. Like many small retailers, the owner was focused on what matters most - curating collections, serving customers, and running the day-to-day business. Energy contracts simply weren't on the radar.
When their original energy contract expired, they were automatically moved onto deemed rates - the expensive default tariff suppliers charge when you're out of contract. For two full years, Dream Looks was paying 38.6p per kWh - nearly double the market rate.
The standing charge was equally inflated at 139.5p per day - money being wasted every single day, whether the shop was open or closed.
Deemed rates can be 40-80% more expensive than contracted rates. If your contract has expired and you haven't actively renewed, you're likely overpaying right now.
Learn more about deemed rates →The Approach
From Deemed to Fixed in Days
Meet George identified the problem immediately and moved quickly to secure a better deal:
Deemed Rate Detection
We identified that Dream Looks had been on expensive deemed rates for 2 years - paying 38.6p/kWh when the market rate was significantly lower.
Market Comparison
Using live API data from 20+ UK business energy suppliers, we compared their deemed rates against current market pricing for London retail premises.
Contract Negotiation
We secured a competitive 3-year fixed contract at 22.31p/kWh (including our transparent 1p/kWh fee) - locking in protection against future price rises.
Seamless Switch
We handled the entire switching process. Dream Looks continued trading without interruption while we managed the transfer behind the scenes.
The Results
46% Reduction with 3-Year Price Protection
Total Annual Saving
£1,307
46% reduction, locked in for 3 years
Rate Comparison
Before (Deemed Rates)
After (3-Year Fixed)
(incl. 1p/kWh Meet George fee)
Unit Rate
42% cheaper
Standing Charge
64% cheaper
Industry Insight
Why Small Retailers Overpay
Independent retailers are experts at what they do - sourcing products, merchandising, and customer service. Energy procurement falls to the bottom of the priority list, and when contracts expire, businesses silently slip onto deemed rates without realising.
Common Issues We See
- Left on deemed rates after contract expiry
- No awareness of market rate comparisons
- Busy running the business - energy not a priority
- Assumed switching would be complicated or disruptive
The good news? If you're on deemed rates, you can switch immediately with no exit fees. There's no contract to break - you're already out of contract.
About Dream Looks
Dream Looks is a boutique fashion store located in Marylebone, one of London's most desirable shopping destinations. Specialising in curated collections and personalised styling, Dream Looks has built a loyal customer base who appreciate their eye for unique pieces and exceptional service.
Are You Stuck on Deemed Rates Too?
If you're a retailer, restaurant, salon, or any small business that hasn't actively renewed your energy contract recently - you could be overpaying by 40% or more. Let us check for free.
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