Building AI-Powered Business Energy Switching
Transparent. Automated. Designed for UK SMEs.
No brokers. No calls. No hidden fees.
Meet George is an AI-powered business energy switching platform that enables UK SMEs to compare and switch suppliers online in 10 minutes.
Upload your bill, compare true market rates with our 1p/kWh fee always visible, ask George (our AI assistant) any question as you go for instant answers, and sign your new energy contract. Switch in 10 minutes - entirely online.
We're launching Q1 2026. Join the waitlist to be notified the day we go live.
Cyber Essentials Certified
Launching
Q1 2026
Transparent 1p/kWh fee
Self-Service Platform
Meet George launches Q1 2026 with full automation: instant bill analysis, live pricing from 20+ suppliers, and digital LOA (Letter of Authority) and contract signing - all without broker calls or hidden fees.
What You'll Need to Switch
Switching with Meet George is straightforward. Here's everything you need:
A PDF of Your Energy Bill
Your latest bill (electricity or gas). George extracts all the details automatically - you won't need to enter anything manually.
5-10 Minutes
That's all it takes. Upload, compare, sign. No phone calls, no waiting for quotes to come back.
Authority to Make Decisions
You'll sign a digital Letter of Authority and new contract - so you need to be authorised to act on behalf of the business.
That's it. No complex forms. No business details to type in manually - George reads it all from your bill.
Ask George Anything About Your Energy
SMEs have questions. Traditional brokers give sales pitches. Meet George gives you instant, honest answers to any question about your bill, contract, pricing, or switching - before, during, and after you switch.
There Are No Stupid Questions
"What's a standing charge?", "Why is my kWh rate so high?", "Can I switch mid-contract?" - Ask anything in plain English and get clear answers instantly.
Understand Your Bill
"Why did my bill jump this month?", "What are these extra charges?" - George analyses your specific bill and explains exactly what you're paying for and why.
Get Strategic Advice
"Should I fix my rate now or wait?", "Is this contract end date good for me?" - Get unbiased guidance based on your business situation - no sales pressure.
You ask:
"My energy bill just doubled - is that normal?"
George responds:
"Your consumption is similar to last month, but I can see two issues: (1) Your standing charge increased from £125 to £287/month - that's unusual and worth querying. (2) Your contract rolled onto out-of-contract rates at 32p/kWh vs your previous 24p/kWh.
I've found 3 suppliers offering 21-23p/kWh for your usage profile. Want to see them?"
Follow up naturally:
- → "Which supplier is most reliable?"
- → "How long will switching take?"
- → "Can I negotiate my standing charge?"
Key point
Why This Matters
Traditional brokers want you confused - it keeps you dependent on them. Meet George wants you informed. Ask any question, challenge any answer, understand every line of your bill. That's real transparency.
Why Are UK Businesses Still Stuck With Brokers?
Residential energy switching works online (Price Comparison Websites automated it years ago). But business switching is fundamentally harder. Suppliers run credit checks on every business, businesses can be rejected, and there's multi-site complexity with varied consumption patterns.
The result? This complexity is why businesses have been stuck with brokers who hide 2-4p/kWh commission and control the entire switching process - until now.
Meet George Changes This.
Advances in AI, new industry regulation (Market-Wide Half-Hourly Settlement), and real-time pricing APIs make genuine business energy switching automation possible for the first time. We're launching Q1 2026 (as at December 2025) - right as the market transforms. Read our latest insights.
See the difference
Sources: Broker commission ranges based on Ofgem TPI review findings. Meet George fee is fixed at 1p/kWh - see our pricing.
We're Almost There - But Not Live Just Yet
We're dotting T's and crossing I's. Uhhh... You know what we mean!
Supplier Partnerships
Secured partnerships with United Gas & Power, Tem Energy, and API access to 20+ suppliers.
AI Assistant Built In
Ask George any question about your bill, pricing, contracts, or switching. Get instant, honest answers with no sales pressure - before, during, and after you switch.
Q1 2026 Launch
Full platform goes live with self-service switching, transparent pricing, and no broker calls required.
Want to be notified at launch?
Join the waitlist and we'll email you once in Q1 2026 when the platform goes live. No spam, no marketing emails - just one notification when we're ready.
Join the WaitlistDoes This Sound Familiar?
Brokers & Hidden Fees
You get a "good deal" from a broker, but your bills are still higher than expected. You suspect there are hidden commissions and charges baked into your rate, but you don't know how to prove it.
Endless Forms & Wasted Time
You try to compare deals online, but you're met with endless, confusing forms asking for data you don't have. After 15 minutes, you abandon the journey, joining the +90% of businesses who do.
Sales Calls, Not Solutions
You finally submit an enquiry, only for your details to be used as a lead for a call centre. You don't want another sales call, you want a clear real quote, right now.
Why We Built Meet George
"I spent 10 years selling offices at THIS Workspace in Bournemouth. Businesses loved that energy was included - one less thing to sort, no broker hassle. But they'd constantly ask about our supplier and ESG strategy because they'd leverage it as their own.- Joshua Winterton, Co-Founder & CEO Former Business Development Director, THIS Workspace (10 years)
That made our energy choices really matter. Yet every broker pitched us the same story. "We'll get you the best rate.", but I had no way to verify if that was true or what they were adding as commission. The whole process was complicated and opaque.
That's why we built Meet George: self-service switching where you see everything - the wholesale rate, our 1p/kWh commission, real supplier offers. No calls, no pressure, no hidden fees."
Prices From 20+ UK Business Energy Suppliers
Compare transparent rates and switch entirely online - no brokers needed to complete the deal.
What Our Featured Supplier Partners Say
We've built direct partnerships with industry-leading suppliers who share our commitment to transparency.
United Gas & Power
A forward-thinking business energy supplier committed to transparent pricing and exceptional customer service for UK SMEs.
Anyone who's worth their salt knows Meet George is a game changer.— Dylan Cawley, Account Manager · United Gas & Power Learn more about this partnership
Every supplier on Meet George competes on a level playing field. We earn the same 1p/kWh commission regardless of the option you choose, so we have zero incentive to steer you away from the right fit for your business.
Common Questions
When exactly does Meet George launch?
We're targeting Q1 2026 (January-March 2026) for full platform launch.
We're currently finalizing supplier integrations, regulatory compliance, and platform testing. Rather than rush a broken product, we're ensuring everything works seamlessly: AI bill analysis, automated eligibility checks, digital contract signing, and real-time pricing from 20+ suppliers.
Join the waitlist and we'll email you the day we go live.
How is Meet George different from other energy switching platforms?
Traditional platforms: Show automated interfaces → capture your details as a "lead" → route to call center → sales calls and manual quoting. They pretend to be automated but use humans for everything.
Meet George: Building REAL automation that handles credit checks, supplier rejections, contract signing, and eligibility filtering using AI. We're transparent about being manual during development, but we're solving the actual hard technical problems - not just putting a chat interface on a call center.
The difference: We're a technology company building genuine automation. They're lead generation platforms dressed up as tech.
Why is business energy switching harder to automate than residential?
Residential switching works because it's simple: standard contracts, no credit checks, instant acceptance.
Business switching is fundamentally more complex:
- Suppliers run credit checks on every business (businesses can be rejected)
- Different suppliers have different risk tolerances (same business accepted by one, rejected by another)
- Suppliers manage hedging risk and financial exposure
- Multi-site complexity, varied consumption patterns, sector-specific risks
- Higher financial stakes (£5k-£50k+ annual contracts)
This is why business energy switching has remained broker-dependent. Until now.
How much does Meet George cost?
Meet George charges a transparent 1p/kWh platform fee, clearly displayed and never hidden in your unit rate.
Traditional brokers typically hide 2-5p/kWh in your rate without disclosure. On a 50,000 kWh contract, you'd pay £500 with Meet George versus £1,000-£2,500 with traditional brokers.
See our How We're Paid page for full transparency on our pricing model.
Do I need to speak to anyone to switch?
No. Meet George is fully self-service.
Upload your bill, compare quotes from 20+ suppliers, and complete your switch entirely online in about 10 minutes. No sales calls, no broker meetings, no phone tag.
If you do have questions, our AI assistant George is available to answer them instantly - but you'll never be pressured into a call.
Have more questions?
View all commonly asked questionsReady to Experience Transparent Energy Switching?
Join the platform waitlist and be notified the day we go live - a simple process with no brokers, no calls, just clear pricing, that takes 10 minutes to switch.
Join the Platform Waitlist
Be first to know when we go live in Q1 2026. One email when the platform launches. See how our 10-minute switching flow works with AI bill analysis, transparent pricing, AI assistant for any Q&As, and self-service contract signing.
- Our transparent 1p/kWh fee shown separately
- Ask George anything and get instant answers
- Upload your bill directly into the chat
- Instant AI analysis with live pricing from 20+ suppliers
- Compare rates with our fee visible
- Digital LOA and contract signing - no broker calls
Launching Q1 2026