Transparent. Automated. Designed for UK SMEs.
Meet George is the first self-service business energy switching platform for UK SMEs.
Upload your bill, compare transparent rates with our 1p/kWh fee always visible, ask any question you have, and switch in 10 minutes - entirely online.
We're launching Q1 2026. Join the waitlist to be notified the day we go live.
Cyber Essentials Certified
Launching
Q1 2026
Transparent 1p/kWh fee
Self-Service Platform
Meet George launches Q1 2026 with full automation: instant bill analysis, live pricing from 20+ suppliers, and digital LOA (Letter of Authority) and contract signing - all without broker calls or hidden fees.
SMEs have questions. Traditional brokers give sales pitches. Meet George gives you instant, honest answers to any question about your bill, contract, pricing, or switching - before, during, and after you switch.
"What's a standing charge?", "Why is my kWh rate so high?", "Can I switch mid-contract?" - Ask anything in plain English and get clear answers instantly.
"Why did my bill jump this month?", "What are these extra charges?" - George analyses your specific bill and explains exactly what you're paying for and why.
"Should I fix my rate now or wait?", "Is this contract end date good for me?" - Get unbiased guidance based on your business situation - no sales pressure.
You ask:
"My energy bill just doubled - is that normal?"
George responds:
"Your consumption is similar to last month, but I can see two issues: (1) Your standing charge increased from £125 to £287/month - that's unusual and worth querying. (2) Your contract rolled onto out-of-contract rates at 32p/kWh vs your previous 24p/kWh.
I've found 3 suppliers offering 21-23p/kWh for your usage profile. Want to see them?"
Follow up naturally:
Traditional brokers want you confused - it keeps you dependent on them. Meet George wants you informed. Ask any question, challenge any answer, understand every line of your bill. That's real transparency.
Residential energy switching works online (Price Comparison Websites automated it years ago). But business switching is fundamentally harder. Suppliers run credit checks on every business, businesses can be rejected, and there's multi-site complexity with varied consumption patterns.
This complexity is why businesses have been stuck with brokers who hide 2-8p/kWh commission and control the entire switching process - until now.
Meet George Changes This.
Advances in AI, new industry regulation (Market-Wide Half-Hourly Settlement), and real-time pricing APIs make genuine business energy switching automation possible for the first time. We're launching Q1 2026 - right as the market transforms.
We're dotting T's and crossing I's. Uhhh... You know what we mean!
Secured partnerships with United Gas & Power, Tem Energy, and API access to 20+ suppliers.
Ask George any question about your bill, pricing, contracts, or switching. Get instant, honest answers with no sales pressure - before, during, and after you switch.
Full platform goes live with self-service switching, transparent pricing, and no broker calls required.
Join the waitlist and we'll email you once in Q1 2026 when the platform goes live. No spam, no marketing emails - just one notification when we're ready.
Join the WaitlistYou get a "good deal" from a broker, but your bills are still higher than expected. You suspect there are hidden commissions and charges baked into your rate, but you don't know how to prove it.
You try to compare deals online, but you're met with endless, confusing forms asking for data you don't have. After 15 minutes, you abandon the journey, joining the +90% of businesses who do.
You finally submit an enquiry, only for your details to be used as a lead for a call centre. You don't want another sales call, you want a clear real quote, right now.
"I spent 10 years selling offices at THIS Workspace in Bournemouth. Businesses loved that energy was included - one less thing to sort, no broker hassle. But they'd constantly ask about our supplier and ESG strategy because they'd leverage it as their own.- Joshua Winterton, Co-Founder & CEO Former Business Development Director, THIS Workspace (10 years)
That made our energy choices really matter. Yet every broker pitched us the same story. "We'll get you the best rate.", but I had no way to verify if that was true or what they were adding as commission. The whole process was complicated and opaque.
That's why we built Meet George: self-service switching where you see everything - the wholesale rate, our 1p/kWh commission, real supplier offers. No calls, no pressure, no hidden fees."
We're launching with the support of United Gas & Power, a forward-thinking business energy supplier who shares our vision for a more transparent energy market for UK businesses.
“Anyone who's worth their salt knows Meet George is a game changer.”
Dylan Cawley, Account Manager / United Gas & PowerUGP competes alongside 20+ other suppliers on Meet George's platform. We earn the same 1p/kWh commission regardless of which supplier you choose, so we have zero incentive to steer you wrong.
We're targeting Q1 2026 (January-March 2026) for full platform launch.
We're currently finalizing supplier integrations, regulatory compliance, and platform testing. Rather than rush a broken product, we're ensuring everything works seamlessly: AI bill analysis, automated eligibility checks, digital contract signing, and real-time pricing from 20+ suppliers.
Join the waitlist and we'll email you the day we go live.
Traditional platforms: Show automated interfaces → capture your details as a "lead" → route to call center → sales calls and manual quoting. They pretend to be automated but use humans for everything.
Meet George: Building REAL automation that handles credit checks, supplier rejections, contract signing, and eligibility filtering using AI. We're transparent about being manual during development, but we're solving the actual hard technical problems - not just putting a chat interface on a call center.
The difference: We're a technology company building genuine automation. They're lead generation platforms dressed up as tech.
Residential switching works because it's simple: standard contracts, no credit checks, instant acceptance.
Business switching is fundamentally more complex:
This is why business energy switching has remained broker-dependent. Until now.
Have more questions?
View all commonly asked questionsJoin the platform waitlist and be notified the day we go live - a simple process with no brokers, no calls, just clear pricing, that takes 10 minutes to switch.
Be first to know when we go live in Q1 2026. One email when the platform launches. See how our 10-minute switching flow works with AI bill analysis, transparent pricing, AI assistant for any Q&As, and self-service contract signing.
Launching Q1 2026
