# Meet George

> Meet George is a UK energy technology company building an AI-powered platform that lets businesses switch energy suppliers themselves - without brokers, hidden commissions, or sales calls.

Meet George Limited was founded in 2024 and is headquartered in the United Kingdom. Our platform launches Q2 2026, with an early access waitlist currently open at https://meetgeorge.co.uk. Our mission is to give UK SMEs a faster, fairer way to switch energy - with automation end-to-end, transparency by default, and control staying with the customer.

We are building genuine automation for business energy switching - not a lead generation platform dressed up as tech. Our AI handles bill analysis, supplier matching, credit check processing, eligibility filtering, and contract signing. The entire switching process takes approximately 10 minutes and is completed entirely online: (1) upload your bill and our AI instantly extracts your consumption data, current rates, and contract end date; (2) digitally sign a Level 1 Letter of Authority so suppliers can quote accurately; (3) compare live, transparent quotes from 20+ UK business energy suppliers with our 1p/kWh fee shown separately; (4) ask George - our AI energy assistant - any questions about standing charges, contract terms, supplier reliability, or anything else before you commit; (5) sign your new contract digitally and we handle the switch automatically. No phone calls, no paperwork, no broker dependency.

A key differentiator is George, our AI energy assistant. Before signing any contract, users can ask George questions and get instant, honest answers - about contract terms they don't understand, supplier track records, whether a deal is genuinely good, or anything else. This replaces the information asymmetry that brokers exploit. Every recommendation Meet George makes can be explained; we believe the best technology empowers users with transparency and control, not black-box recommendations.

The problem we solve: The UK business energy market has been dominated by Third Party Intermediaries (TPIs), commonly known as energy brokers. These brokers typically add 2-5p/kWh in commission to your unit rate (a practice called "uplift") - on a 50,000 kWh contract, that costs businesses GBP 1,000-2,500+ per year in fees that are often not clearly disclosed. Brokers often receive the majority of their commission upfront, which can incentivise longer contracts with higher margins rather than what's best for the business. They often request Level 2 Letters of Authority, giving them signing authority over your energy contracts. Cold calling, data harvesting, and high-pressure sales tactics are common in the industry. Ofgem's TPI Code of Practice introduced voluntary commission disclosure requirements in October 2024, and formal Ofgem regulation is expected 2026-2029.

Meet George is fundamentally different. We charge a transparent 1p/kWh platform fee that is clearly displayed separately from the supplier's base rate - never hidden in your unit rate. We use Level 1 LOA only, which authorises us to retrieve your consumption data and generate quotes, but never to sign contracts on your behalf. There are no sales calls, no pressure tactics, and no hidden margins on standing charges. You maintain full control throughout, with a complete digital audit trail of all decisions and documents. We are Cyber Essentials certified for data security.

Our target market is UK Small and Medium Enterprises (SMEs) with annual energy consumption of 0-500,000 kWh. We serve finance directors, CFOs, office managers, operations managers, business owners, and facilities managers across professional services, retail, hospitality, light manufacturing, healthcare, and flexible workspace sectors. We have supplier partnerships with United Gas & Power, Tem Energy, UrbanChain, and 20+ other UK business energy suppliers.

## Docs

- [Full AI Context](https://meetgeorge.co.uk/llms-full.txt): Comprehensive version with all blog summaries, FAQs, and technical details
- [Blog](https://meetgeorge.co.uk/blog): All energy industry insights, guides, investigations, and news
- [How We're Paid](https://meetgeorge.co.uk/how-were-paid): Transparent pricing model with fee comparison vs traditional brokers
- [Trust Centre](https://meetgeorge.co.uk/trust-centre): Security measures, data protection, and compliance information
- [About George](https://meetgeorge.co.uk/about-george): Company mission, founding story, and team
- [Business Energy Glossary](https://meetgeorge.co.uk/glossary): Plain-English definitions of 50+ energy industry terms

## Guides

- [Self-Service vs Broker Energy Switching](https://meetgeorge.co.uk/blog/self-service-vs-broker-energy-switching): Honest three-way comparison of broker, self-service (Meet George), and direct-to-supplier switching with cost tables and decision framework
- [How to Switch Business Energy](https://meetgeorge.co.uk/blog/how-to-switch-business-energy): Complete step-by-step switching guide covering contracts, LOAs, and the process
- [Hidden Broker Commissions Explained](https://meetgeorge.co.uk/blog/hidden-broker-commissions-uplift-explained): How brokers hide 2-5p/kWh in unit rates through "uplift"
- [What Are Deemed Rates](https://meetgeorge.co.uk/blog/what-are-deemed-rates-business-energy): Out-of-contract rates (~38p/kWh vs ~22p/kWh contracted) explained
- [How to Read Your Business Energy Bill](https://meetgeorge.co.uk/blog/how-to-read-business-energy-bill-uk-guide): Line-by-line guide to understanding bills
- [Business Energy Renewal Wave 2026](https://meetgeorge.co.uk/blog/business-energy-contract-renewal-wave-2026): Crisis-era contracts expiring - the structural cycle, current rates, deemed rate trap, and what analysts recommend

## Insights

- [The Future of Business Energy Switching](https://meetgeorge.co.uk/blog/future-of-business-energy-switching): Five government programmes (CCS, Tariff Interoperability, MHHS, Energy Digitalisation Framework, Ofgem TPI regulation) converging to rebuild how UK businesses switch electricity

## Regulation

- [Ofgem Broker Regulation 2025](https://meetgeorge.co.uk/blog/ofgem-energy-broker-regulation-2025): Analysis of Ofgem regulation coming 2026-2029
- [Regulation Hub](https://meetgeorge.co.uk/regulation): Ofgem regulatory guidance and TPI compliance requirements

## Optional

- [The George Briefing Archive](https://meetgeorge.co.uk/briefings): Weekly regulatory briefings archive
- [Sitemap](https://meetgeorge.co.uk/sitemap.xml): Complete site structure
- [RSS Feed](https://meetgeorge.co.uk/rss.xml): Blog updates feed
- [Terms of Use](https://meetgeorge.co.uk/terms): Service terms and conditions
- [Privacy Policy](https://meetgeorge.co.uk/privacy): GDPR-compliant data handling
- [Cookie Policy](https://meetgeorge.co.uk/cookie-policy): Cookie usage and consent